IIM Calcutta Executive Programme in Growth Strategies for Business Leaders

IIM Calcutta Executive Programme in Growth Strategies for Business Leaders

COURSE DURATION

12 Months

DEADLINE TO APPLY

30 November, 2022

COURSE FEE

₹1,97,400 + GST

CLASS TIMINGS

Sundays 12:15 p.m. – 03:15 p.m.

COURSE OVERVIEW

Programme Overview

Growth is crucial for the long-term survival and sustainability of a business, over and above several other factors that motivate businesses to grow. Growth can be measured in terms of customer base, the number of employees, product reach, sales, profits, besides revenues. While businesses employ several growth strategies, not all lead to the realisation of intended objectives. Thus, while there are numerous ways to grow a business, choosing the right growth strategy is the key, making business leaders' roles quite critical for organisational growth and success.

IIM Calcutta's Executive Programme in Growth Strategies for Business Leaders (EPGSBL) is designed to provide the necessary expertise to prospective learners in recognising the merits of various growth strategies and making conscious and winning choices.

COURSE OVERVIEW

Programme Overview

Growth is crucial for the long-term survival and sustainability of a business, over and above several other factors that motivate businesses to grow. Growth can be measured in terms of customer base, the number of employees, product reach, sales, profits, besides revenues. While businesses employ several growth strategies, not all lead to the realisation of intended objectives. Thus, while there are numerous ways to grow a business, choosing the right growth strategy is the key, making business leaders' roles quite critical for organisational growth and success.

IIM Calcutta's Executive Programme in Growth Strategies for Business Leaders (EPGSBL) is designed to provide the necessary expertise to prospective learners in recognising the merits of various growth strategies and making conscious and winning choices.

Programme Content

  • Contextually designed 7-month programme for working executives
  • Focus on real business use cases
  • Peer-learning & networking opportunities
  • SPJIMR Executive Alumni Status

Strategy Formulation, Resource Analysis, Cost Competition, Differentiation, Platform Business Models

  • Foundations of Strategy Formulation
  • Planned vs Emergent Strategy
  • Environmental Uncertainty and Strategic Planning
  • Scenario Planning
  • Firm Resources and Capabilities
  • Value Creation and Value Chain
  • Competitive Advantage
  • Competitive Strategy
  • Business Strategy in a Globalised Digital and Highly Regulated World

Topic 1.1 Understanding and Creating Value
Topic 1.2 Marketing Communication and Branding

Course Highlights

Programme Highlights

  • Contextually designed 12-month programme for business leaders
  • Two campus immersions of 4 and 3 days each
  • Pedagogy includes case studies, projects, guest lectures, and simulations
  • IIM Calcutta Executive Education Alumni status
  • IIM Calcutta certification, ranked 3rd best B-School in India

Course Detail

Programme Details

PEDAGOGY

The programme infuses a teaching approach that is highly interactive and will be offered through a unique blend of diverse pedagogical tools such as case studies, guest lectures from practitioners, industry examples, role-plays, simulations, and games. Additionally, participants will have compulsory reading/assignments every week and an intensive and integrated faculty-guided project work on a live case/problem spread across the course duration.

KEY LEARNING OUTCOMES

 

  • Develop a strategic perspective on aspiring for and executing organisational growth
  • Understand strategic dimensions of growth – especially appreciate the differences between conflicts, contests, and cooperation underlying growth processes
  • Learn to design organisations that are resilient to complexities induced by growth processes
  • Appreciate various forms of inter-organisational cooperation underlying rapid growth processes
  • Appreciate the softer dimensions of growth – managing identities and aspirations

PROGRAMME DELIVERY

 

Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone. Participants will be provided reading materials, etc., for each course. They may also interact with the concerned faculty through e-mails/chat mode.

CAMPUS IMMERSION

 

There will be two campus visits of 4 and 3 days each at the IIM Calcutta; one visit in the start of the programme and the second towards the end of the programme.

It is mandatory for participants to attend the campus visit for successful completion of the programme.

The campus visit will be conducted subject to the evolving pandemic situation and will depend on government and institute regulations, advisories, and guidelines related to the pandemic.

In case the campus module is not confirmed due to any reason, the same will be included in the total number of online sessions.

WHO SHOULD ATTEND?

 

  • Middle-level managers with 10+ years of rich experience, aspiring for a level shift in their intended career growth
  • Profit centre heads and senior-level managers with 15+ years of experience, looking at adding a strategic perspective to take their organisations to new heights of success
  • Managers with longer and broader experience in any industry aspiring to rise through the ranks in their organisations

ELIGIBILITY CRITERIA

 

  • Working executives who are graduates (10+2+3 or equivalent)/postgraduate in any discipline
  • Minimum 50% aggregate marks in bachelor’s degree or master’s degree or its equivalent
  • At least 10 years of work experience after graduation

*Internships and Training Experiences will not be considered in full time work-experience.

ADMISSION CRITERIA

 

Eligible candidates will be selected based on the assessment of educational and professional background and motivation based on the application form submitted. Senior applicants with experience will be preferred.

Assessment and Certification

Assessment & Certification

EVALUATION

Continuous evaluation components consist of class participation, case discussions, assignments, quiz, project presentations, and final examination.

Examination/Evaluation shall be con

Date & Fees

Date & Fee

PROGRAMME FEE

 

Particulars Amount (in ₹) (excluding GST) *
Processing Fee**
(Collected at the time of application)
20,000
Total Course Fee
(Excluding registration fee & on-campus stay fee)
5,31,000
*GST will be additional as applicable.

 

**Processing fee of ₹20,000 includes ₹12,000 towards the registration fee and ₹8,000 towards the programme fee.

·        Processing fee of INR 20,000 is refundable in case the participant’s profile is rejected by IIM Calcutta subject to a deduction of INR 2,500 as administrative charges.

·        All fees are payable to TEEL

INSTALMENT SCHEDULE

 

  Instalment I Instalment II Instalment III Instalment IV
Date At the time of registration Within one week of offer rollout 10th May, 2023 10th August, 2023 10th November, 2023
Amount (in ₹)* 8,000/- 1,24,750/- 1,32,750/- 1,32,750/- 1,32,750/-

*GST will be additional as applicable.

IMPORTANT DATES

Application Closure Date 26th November, 2022
Programme Start Date 24th February, 2023
Programme End Date January 2024