COURSE OVERVIEW

IIM Nagpur’s Post Graduate Certificate Programme in Marketing and Strategic Brand Management (MSB) is a compact and advanced programme that builds on the basic principles of marketing. The course subsequently delves deep into the foundational elements of brand building and marketing.

If you’re looking at ways to build brands that stay relevant in dynamic times like today, this programme enables you to explore various tools and methods to develop and sustain effective marketing strategies and imbibe a strong research orientation. Specifically, the programme addresses how brands can be nurtured and managed in the industry 4.0 context. It helps you support companies, in getting brand recognition, boost revenue, and achieve long-term business goals.

Programme Content

Course Highlights

Programme Highlights

• Contextually designed 9-month programme for marketing professionals
• Campus immersion module of 3 days
• Chamber Consulting by IIM Nagpur Faculty
• Blended learning mode including cases & simulations

Course Detail

Programme Details

PEDAGOGY

The programme is delivered through a blended learning mode. The in-class component will involve a variety of pedagogical techniques like lectures, case discussions, simulation games, role-plays, group projects, and other experiential exercises. The online component, delivered through a state-of-the-art interactive mode will facilitate learning through synchronous mode using multi-media components involving case discussion, audio, and video engaging components.

KEY LEARNING OUTCOMES

• Transformational perspectives in creating and managing brands
• Interdisciplinary approach towards strategic brand management
• Research orientation integrated with a deep focus on practice
• Gearing up learners for Industry 5.0
• Window into the senior-level strategic and creative positions

PROGRAMME DELIVERY

Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, or Tablet.
Chamber Consulting will be provided by every faculty member teaching a course in the programme (once a week in the timeframe when a particular course’s sessions are scheduled).

CAMPUS IMMERSION

There will be 3 days of campus immersion at the IIM Nagpur campus.

Note: The in-campus modules are subject to the conditions that prevail at that point in time. These conditions pertain to the pandemic orother unavoidable reasons. In case the on-campus module is not confirmed due to the COVID-19 situation, the same will be included in the total number of online sessions.

WHO SHOULD ATTEND?

• Entry to senior-level professionals seeking expertise in fundamental and advanced concepts of marketing and branding across any industry
• Professionals working in (not limited to) content creation, content strategy, content marketing, digital brand management, social media strategist, SEO, Media planning and research, advertising, product and brand management, and similar job roles

ELIGIBILITY CRITERIA

• Diploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3 or 10+2+4) or 2-Year Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU) in any discipline with minimum 50% aggregate marks
• Minimum 2 years of work experience after completion of qualifying education*
• Participants who fulfill the above criteria and are not currently working are also eligible to apply
• Final selection will be done by IIM Nagpur

*Internship and training experiences are not considered as fulltime work experience.

ADMISSION CRITERIA

The selection will be based on the candidate’s overall profile evaluation, subject to meeting eligibility criteria.

Assessment and Certification

EVALUATION METHODOLOGY

Evaluation methodology is at the discretion of the faculty. The methodology includes online exams, written tests, assignments, case analysis, class contribution, and any other component as decided by the faculty.

The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the programme to actual organisational decision scenarios.

Giving feedback is an integral part of the completion requirements of the programme.

ATTENDANCE CRITERIA

A minimum of 75% attendance is a prerequisite for the successful completion of the programme.

CERTIFICATION

Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’.

Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Nagpur.

Date & Fees

PROGRAMME FEES

INSTALMENT SCHEDULE

*GST will be additional as applicable.

IMPORTANT DATES